Forceget Fulfillment says bicoastal network cuts DTC costs 23% on average

Forceget Fulfillment opened direct-to-consumer fulfillment operations in California and Pennsylvania, saying audits show brands can cut ecommerce shipping and fulfillment costs by an average of 23% by reducing zone-based delivery costs. The move targets brands that lose money when orders ship cross-country from a single warehouse, especially during peak season.

Why it matters: - Shipping distance can cost brands more than annual carrier rate increases. - Forceget Fulfillment says a bicoastal network can lower the cost of delivering the same $45 order by moving more shipments into closer delivery zones. - Brands that fulfill from one warehouse often pay higher far-zone rates on every order headed to the opposite coast. - The savings can compound into six figures a year for higher-volume sellers.

What happened: - Forceget Fulfillment opened direct-to-consumer fulfillment from two U.S. warehouses in Perris, California, and Philadelphia, Pennsylvania. - The company says its network rates each order at the point of fulfillment and ships from the closer facility. - Orders received by the 11 a.m. cutoff at either site ship the same business day. - The service is aimed at direct-to-consumer brands shipping through ecommerce and marketplace channels.

The details: - Forceget Fulfillment says audits completed this year found an average 23% gap between what brands were paying for ecommerce fulfillment and shipping and what the same volume would cost on a two-coast network with per-order carrier selection. - Parcel cost alone was 18% lower on average when the same volume was repriced against existing carrier invoices. - The company says the audits compared brand invoices with the same volume priced through a two-coast rate sheet and carrier network. - A brand shipping 2,000 orders a month with half crossing the country faces about $75,000 a year in added cost from zone spread, according to the company’s estimates. - At 10,000 orders a month, Forceget Fulfillment estimates that spread rises to about $375,000 a year. - The warehouses handle standard parcel goods, heavy items, bulky items and oversized items. - Per-pallet storage, pick and pack and Amazon FBA prep rates are disclosed at the point of quote. - Inventory across connected sales channels sits in one pool and appears in real time in a single client dashboard. - Integrations cover more than 20 marketplaces and storefronts, including Amazon Seller Central, Amazon FBA, Walmart Marketplace, Walmart WFS, Shopify, TikTok Shop and eBay. - A brand adding a sales channel connects through the same EDI and API layer and is typically live within 40 hours. - Ocean freight forwarding and customs brokerage run through the same operation.

Between the lines: - The pitch is not just lower parcel rates. It is also that inventory placement and carrier choice can reduce hidden costs that brands often do not measure closely. - The company is framing peak season as the moment when small per-order differences become material because volume rises in November and December. - The message is aimed at brands that may not notice cost leakage until margins are already under pressure.

What the company says: - “The bigger the brand, the bigger the number,” said Burak Yolga, co-founder and chief executive officer of Forceget Fulfillment. - “Peak season is when the gap gets expensive,” Yolga said. - Yolga said a brand that fixes the problem in August keeps the savings, while a brand that waits until December has already lost the money.

What’s next: - Forceget Fulfillment is directing brands to its DTC fulfillment service at more information. - The company is using the new bicoastal setup to win brands that want same-network fulfillment across ecommerce, marketplace and retail channels.

The bottom line: - Forceget Fulfillment is betting that proximity, not just carrier rates, is the fastest way for DTC brands to cut shipping costs at scale.