New Trail Brewing to launch Shawnee State Park beer for Pennsylvania Healthy Lands Week

New Trail Brewing will debut a limited-run Shawnee State Park hazy IPA on Aug. 22 in Schellsburg to support Pennsylvania Healthy Lands Week and the Pennsylvania Parks and Forests Foundation. The release is tied to a countywide volunteer push in Bedford County aimed at conservation, recreation and local tourism.

Why it matters: - Pennsylvania Healthy Lands Week runs Sept. 26-Oct. 4, 2026, and is designed to boost stewardship, volunteerism and conservation across Bedford County. - The beer launch ties a consumer event to volunteer projects that support trails, forests, historic sites and habitats. - Proceeds from the Shawnee State Park Beer support the Pennsylvania Parks and Forests Foundation and Friends of State Parks chapters.

What happened: - New Trail Brewing Company will debut a limited-release Shawnee State Park Beer, a hazy IPA, at a launch party on Saturday, Aug. 22, from 4-6 p.m. - The event is set for Woodhaven Brewing Company, 749 Mill Rd, Schellsburg, PA 15559. - The release is part of the lead-up to Pennsylvania Healthy Lands Week. - Shawnee State Park, the Pennsylvania Parks and Forests Foundation and New Trail Brewing are among the groups connected to the promotion.

The details: - Pennsylvania Healthy Lands Week will spotlight Bedford County’s role in outdoor recreation, tourism and conservation. - The annual event aims to protect the environment, improve well-being and strengthen community pride and the local economy. - New Trail Brewing spokesperson Don Rieck said each State Park beer is meant to support professionals and volunteers working on outdoor recreation enhancement and conservation projects. - Rieck said the brewery sees the series as a way to steward public land it values. - Pennsylvania Parks and Forests Foundation President Marci Mowery said Healthy Lands Week is both a celebration and a call to action. - Mowery said Pennsylvanians are being invited to “turn their passion into action.” - Mowery said Bedford County’s investment in outdoor recreation is driving economic growth, tourism, workforce attraction and community pride. - Mowery said the county is a strong place to show how volunteers make conservation work possible. - Shawnee State Park Manager Jim McCorkle said the partnerships could bring repeat and new visitors to the park.

Between the lines: - The beer release is doing more than promoting a product. It is being used as a fundraising and awareness tool for a broader conservation campaign. - Bedford County is being positioned as a model for how outdoor assets can support both environmental work and local economic development. - The event also gives the park and its partners a way to connect recreation branding with hands-on volunteerism.

What's next: - Organizers are urging media organizations and the public to join volunteer projects during Healthy Lands Week. - Planned projects include invasive species removal, trail restoration, historic site conservation, tree planting and habitat improvement. - Volunteer opportunities will take place across Bedford County, including Shawnee State Park, Buchanan State Forest, Warriors Path State Park and other local sites. - A full list of projects, dates and sign-up links is available here.

The bottom line: - The Shawnee State Park Beer launch is a brewery event with a conservation mission, aimed at turning attention to Healthy Lands Week and driving volunteers to Bedford County projects.